Features & Attractions
New Car Giveaway
Didn’t win the lottery? You’ve still got a chance to win big! The Oregon Auto Dealers Association, in partnership with the Pacific Northwest Toyota Dealers, will give away an all-new Tacoma in a drawing on the final day of the show. It has an MSRP of $50,803 and comes with a long list of standard comfort, convenience, infotainment, and safety features. The double cab, short bed, 4-wheel-drive truck delivers trail-dominating power, legendary capability, and captivating style to make all of your off-roading dreams come true.
At the booth adjacent to the on-site vehicle display, enter for a chance to be one of four daily finalists for the ultimate opportunity to win this exceptional vehicle valued at approximately $50,803. On Sunday, February 25th, at 5 pm, the four finalists will participate in the live New Car Giveaway event, where one lucky winner will draw the key fob that opens the car!
Family Fun
2 Attractions
Family Day - Kids are Admitted Free on Sunday
Sunday, February 23, is a great day to bring the whole family to the show! The whole family can have fun in the Kids Zone with an inflatable slide, balloon artist, face painter, temporary tattoos, and other fun games. Admission is free for kids 15 and younger on Sunday with the purchase of an adult ticket.
Plus, kids age 9 and younger get free admission every day!
Kids Zone
Sunday, February 23, is the perfect day to bring the whole family. All kids 15 years and younger receive free admission to the show with the purchase of an adult ticket that day! Plus, the Kids Zone is fun for all with games and activities like a giant slide, axe throwing and archery, face painting, airbrush tattoos, toddler playground, activity tables, games, toys, crafts, and a balloon artist Friday-Sunday. (*) Children 9 years old and younger get in free every day!
Interactive
7 Attractions
The Garage
Once again, The Garage is highlighting the best in local aftermarket talent, located on the main floor in Hall E. This year, it’s all about trucks! Watch as auto techs build an F-150, RAM 1500, and a Chevy Silverado right before your eyes.
Local companies will be installing customized suspensions, brake systems, bumpers, exhausts, wheels and tires, lift kits, over-the-top sound systems, and full vehicle wraps. Representatives from Pro Tek Automotive, AR Auto Service, and Stereo King will be on hand to answer questions as they work on the vehicles. Wise Coatings will also return to showcase their latest technology in garage floor coatings.
Subaru Loves Pets
While you browse new cars at this year’s auto show, you might consider bringing home a backseat driver as well. No, not the naggy kind … the waggy kind! Subaru Loves Pets® can introduce you to potential new navigational partners at the Subaru Pet Arena. Subaru believes all pets deserve a loving home and is committed to improving the lives of as many shelter animals as possible. They’re the largest corporate donor to the American Society for the Prevention of Cruelty to Animals (ASPCA).
Ford and Hummer Indoor EV Ride
We’ve enhanced the indoor ride from last year to make your heart race, we added a straightaway so you can experience the true acceleration of these EV’s. Professional drivers will provide you with information on this amazing technology while taking you on an exhilarating ride inside the Convention Center.
Outdoor Ride & Drives
You will be able to test drive several vehicles from several EV’s to 2024 models from Toyota like the new bZ4X, Grand Highlander, RAV4 Hybrid, and Prius Prime. At each of the test drives, you will receive a complimentary gift for participating. The Ford lineup includes new models like the 2024 Maverick, Super Duty, F-150 Raptor, 2023 Bronco, 2024 Bronco Sport, and 2023 Explorer. Test drive a new Ford vehicle and receive a $1,500 private cash offer on a purchase or lease of select 2023 and 2024 vehicles. EV Multi-Brand Outdoor Ride and Drives will be brought to you by PGE, in conjunction with Pacific Power.
Tailgate Lounge Sponsored by EC Electric
Need a break? Kick back and relax at the Tailgate Lounge, sponsored by EC Electric. Sip on a beer or cocktail while exploring EC Electric’s latest innovations in powering our electric transportation networks.
PDX Rides
We’ve compiled a fun lineup of local private vehicles in categories like off-road, tuner, exotics, supercars, hot rod, classic, retro, modified, and one-of-a-kind rides. This year’s PDX Rides feature is located next to The Garage on the main floor.
The Great Outdoors
Get ready for your next adventure with The Great Outdoors! Discover vehicles equipped with top-notch accessories from ReRack and Thule, perfect for enhancing your outdoor excursions.