Experience - Adventure - Drive
New Lifestyle Areas
New for 2026, our Lifestyle Areas are dedicated showcases of specialty auto interests. Plan your future adventures in our Overlanding Area, get excited about the ride in Performance, and grasp the full potential of getting the job done right in Work & Play.
Overlanding
Start your next adventure at the Auto Show! New this year, our Overlanding area will host a range of adventure-oriented vehicles and accessories for getting your outdoor action on, from car toppers to and modifications to fully decked-out vans. Come enjoy and explore the coolest options in overland travel and recreation-focused vehicles.
Performance
Every day is race day in the Performance area, where our selection of top-performing cars will get your adrenaline revving! This section showcases advancements in engineering as well as aesthetic and aerodynamic design in top-of-the-line performance cars.
Work & Play
Our Work & Play area is dedicated to showcasing tough vehicles that make heavy duty movement simple and smooth, from hauling gear at a worksite to bringing your ORV to the trails or your Ski-Doo to the snow. Browse the best in trucks and more.