February 20-23, 2025

Features & Attractions

New Car Giveaway

Didn’t win the lottery? You’ve still got a chance to win big! The Oregon Auto Dealers Association, in partnership with the Pacific Northwest Toyota Dealers, will give away an all-new Tacoma in a drawing on the final day of the show. It has an MSRP of $50,803 and comes with a long list of standard comfort, convenience, infotainment, and safety features. The double cab, short bed, 4-wheel-drive truck delivers trail-dominating power, legendary capability, and captivating style to make all of your off-roading dreams come true.

At the booth adjacent to the on-site vehicle display, enter for a chance to be one of four daily finalists for the ultimate opportunity to win this exceptional vehicle valued at approximately $50,803. On Sunday, February 25th, at 5 pm, the four finalists will participate in the live New Car Giveaway event, where one lucky winner will draw the key fob that opens the car!

Family Fun

2 Attractions

Family Day - Kids are Admitted Free on Sunday

Sunday, February 25th, is a great day to bring the whole family to the show! The whole family can have fun in the Kids Zone with an inflatable slide, balloon artist, face painter, temporary tattoos, and other fun games. Admission is free for kids 15 and younger on Sunday with the purchase of an adult ticket.

Plus, kids age 9 and younger get free admission every day!

Kids Zone

Sunday, February 25th, is the perfect day to bring the whole family. All kids 15 years and younger receive free admission to the show with the purchase of an adult ticket that day! Plus, the Kids Zone is fun for all with a giant slide, axe throwing and archery, face painting, airbrush tattoos, toddler playground, activity tables with car themed coloring pages, games, toys, crafts, and a balloon artist Friday-Sunday. (*) Children 9 years old and younger get in free every day!


7 Attractions

The Garage

Located on main floor on north end - it's grown to 30,000 sq ft!

Once again, The Garage showcases the best in local aftermarket talent. It’s located on the main floor at the north end of the building, and this year The Garage has grown to 30,000 square feet. You can watch auto techs build a Jeep Gladiator and Toyota Supra right before your eyes.

Watch as local companies install customized suspension, brakes systems, bumpers, exhaust, wheels and tires, brakes, lift kits, over the top sound systems, and full vehicle wraps. Representatives from Pro Tek Automotive, AR Auto Service, PrintWorks, and Stereo King will be available to answer questions as they work on the vehicles. In addition, Wise Coatings of Portland will be onsite to show their newest technology in garage floor coatings.

Subaru Loves Pets

Every pet deserves a loving home

While you browse new cars at this year’s auto show, you might consider bringing home a backseat driver as well. No, not the naggy kind … the waggy kind! Subaru Loves Pets® in conjunction with the Northwest Boxer Rescue can introduce you to potential new navigational partners at the Subaru Pet Arena. Subaru believes all pets deserve a loving home and is committed to improving the lives of as many shelter animals as possible. They’re the largest corporate donor to the American Society for the Prevention of Cruelty to Animals (ASPCA).

Ford Indoor EV Ride

Main Hall, indoors, south end

We’ve enhanced the indoor ride from last year to make your heart race, we added a straightaway so you can experience the true acceleration of these EV’s. Professional drivers will provide you with information on this amazing technology while taking you on an exhilarating ride inside the Convention Center. Be sure to talk with your Ford specialist about the latest programs and incentives.

Ford, Toyota, and
EV Multi-Brand Outdoor Ride & Drives

Toyota located out the front doors, Ford in the Plaza

You will be able to test drive several vehicles from several EV’s to 2024 models from Toyota like the new bZ4X, Grand Highlander, RAV4 Hybrid, and Prius Prime. At each of the test drives, you will receive a complimentary gift for participating. The Ford lineup includes new models like the 2024 Maverick, Super Duty, F-150 Raptor, 2023 Bronco, 2024 Bronco Sport, and 2023 Explorer. Test drive a new Ford vehicle and receive a $1,500 private cash offer on a purchase or lease of select 2023 and 2024 vehicles. EV Multi-Brand Outdoor Ride and Drives will be brought to you by PGE, in conjunction with Pacific Power.

*Valid on 2023/2024 MY vehicles, excluding Bronco®, F-150 Raptor®, Ford Maverick®, Mustang® Mach 1®, Mustang Dark Horse™ and E-Transit®. May not combine with other private or commercial offers, conquest cash, owner loyalty and lease renewal programs. Nontransferable out of household. Limit one per household. U.S. residents. Must redeem using original offer; no duplicates accepted. Prior purchases not eligible. Place an available order or take new retail delivery from an authorized Ford Dealer’s stock by 4/2/24. See dealer for details. Dealer: Claim in VINCENT using #32340 and customer ID.

Tailgate Lounge Sponsored by EC Electric

(located in The Garage)

Need to take a break? Put your feet up and relax at the Tailgate Lounge sponsored by EC Electric. Since it’s located in The Garage feature on the main floor, you can watch the vehicle transformations next door while you enjoying a beer from one of several local breweries. Plus, EC Electric’s latest projects for powering up the electric transportation networks will be on the big screens in the lounge while you chill.

PDX Rides

We’ve compiled a fun lineup of local private vehicles in categories like off-road, tuner, exotics, supercars, hot rod, classic, retro, modified, and one-of-a-kind rides. This year’s PDX Rides feature is located next to The Garage on the main floor.

The Great Outdoors

The Great Outdoors will again showcase vehicle accessories for your next outdoor excursion. You will experience eye-catching vehicles with accessories from ReRack and Thule. For those looking to tow a trailer for their next adventure, Aero Teardrop Trailers will be on-site too. Make sure you enter to win a Thule cargo box packed with swag from ReRack and Aero Teardrop.