The anticipation is building as the Oregon International Auto Show (OIAS) puts the finishing touches on what is sure to be the automotive party of the year. Enthusiasts, car shoppers, families, really anyone that gets excited at the sight of new, gleaming cars, trucks and SUVs should make their way to the Oregon Convention Center February 19-22 to a show that not only celebrates the automobile but is also lifestyle destination.

“The traditional ‘cars on carpet’ auto show has evolved for the better,” said Greg Remensperger, OIAS executive director. “Today, it’s about how the automobile fits into the consumer lifestyle, whether it’s outdoors, urban or environmentally conscious, and we certainly have all of those here in Oregon. The OIAS strives to offer the best from the world’s automakers that fit with those varied lifestyles.”

The new vehicles will be the stars of the show and attendees can view hundreds of the latest from global manufacturers. And the tradition of the ever-popular Ride & Drive continues, but with an electric twist. This year, the OIAS presents an all-EV line up of passenger cars, crossovers and SUVs for showgoers to drive and evaluate with the help of product specialists. Ride & Drives will be provided by Toyota, Polestar and Portland General Electric, which will feature EVs from Chevrolet, Ford Motor Co., Hyundai, Kia and Rivian. The Ride & Drive schedule can be found at oregonautoshow.com/ride.

New exhibits at this year’s auto show include:

Overlanding
The Overlanding exhibit will feature the brawny vehicles that one would expect to find on the trails in Oregon’s back country. To complement the vehicles, exhibitors will also feature outdoor equipment and vehicle accessories aimed at those who are more comfortable in the woods than the office.

Performance
Nothing gets the adrenaline pumping like the lines of a sleek racing or performance vehicle. In this new exhibit, visitors will learn about the sophisticated technologies that keep these racing machines at the top of their category.


Work and Play
It’s well known that Oregonians work hard and play hard. This exhibit is a celebration of that lifestyle, and features vehicles that are at home either hauling equipment or navigating a two-track in the backwoods with ORVs in tow.

The Ultimate Garage, presented by OnPoint Community Credit Union
The garage is no longer just a place to park or store stuff—it’s a workshop, a retreat and a gathering spot for gearhead friends. This exhibit shows how to unlock the full potential of the modern-day garage, transforming it into a true sanctuary, all while enjoying an adult beverage from 503 Distilling. The Ultimate Garage will be integrated into the show’s ever-popular Garage feature, showcasing the latest vehicle accessories, tools and ideas to elevate any garage space. Other new exhibits featured at the show this year include a concours d’elegance-style area and classic muscle cars display.

Returning Features
Many fan favorites are returning to this year’s auto show, including:

Family Day presented by COUNTRY Financial
Family Day, Sunday, Feb. 22, is the best family deal around. Kids 15 and under are free with a paid adult admission, thanks to the generosity of COUNTRY Financial.

Kids Zone
Kids Zone will be open to children of all ages from Friday, Feb. 20 to Sunday, Feb. 22. The area will be buzzing with activity, featuring games and activities, a giant slide, axe-throwing (really, it’ll be safe) and archery (this too), face painting, airbrush tattoos, a toddler playground, activity tables, toys, crafts and balloon artists.

Subaru Loves Pets
Subaru will once again offer some furry friends for review and adoption. It’s a meet and greet like no other. Subaru is the largest corporate donor to the American Society for the Prevention of Cruelty to Animals (ASPCA).

New Car Giveaway
Let’s be honest: everyone who attends the auto show is a winner. But thanks to the traditional new car giveaway contest, one extra lucky person will win a new 2026 Toyota 4Runner on the final day of the show. Adult auto show ticket holders can enter to the contest in the MLK lobby of the Oregon Convention Center.

Sneak Peek
Sneak Peek is returning on Thursday, Feb. 19, 6:30-10 p.m. This exclusive event provides an opportunity to see the show on an intimate level while doing some real good, since a portion of every ticket sold goes to a select, local not for profit. Tickets are $150, and can be purchased from the show web site, oregonautoshow.com/sneakpeek

A Spirit of Gratitude
The Oregon International Auto Show is a major production and wouldn’t be possible without the generous support of its sponsors, including:

• COUNTRY Financial
• Clark Public Utilities
• OnPoint Community Credit Union
• Oregon Electric Vehicle Association
• Rick’s Custom Fencing & Decking
• EC Electric
• Walen Construction
• LRS Architects
• Axis Design Group Architecture & Engineering, Inc.
• Perlo Construction
• PGE (Portland General Electric)